Dr. Roberto Macasaet Sr., Maxicare
Healthcare Corporation’s Founder and Chairman Emeritus, has been awarded with
the Outstanding Achievement in Entrepreneurship (Large Scale) at the recently
concluded Philippine Marketing Association’s 38th Agora Awards. The awards
night was held at the Maynila Ballroom of the Manila Hotel last November 9,
2017.
Now on its 38th year, the Agora Awards
recognize individuals who have demonstrated excellence in the field of
marketing in the Philippines. They have been running since 1979, and have been
held by the Philippine Marketing Association, who aims to promote the science
and ethics of the marketing profession, and uphold corporate social
responsibility and corporate citizenship.
Dr. Macasaet has been instrumental in
shaping the way the Philippine healthcare industry does business today, through
his founding of one of the first Health Maintenance Organizations in the
country. He is responsible for introducing healthcare services that have
allowed for more flexible options for Filipinos of all income levels and
employment. His achievement is truly worthy of recognition, not only showing
exemplary business prowess but also a genuine love and concern for the Filipino
people’s welfare.
He is also a medical professional by
trade, having received his medical degree from the University of the
Philippines, and having trained at Fordham University in General Surgery,
Urology, and Pathology. He was head of Makati Medical Center’s Department of
Urology for three decades, and is currently a member of that hospital’s
Advisory Committee. He also serves as chairman of Associated Medical and
Clinical Services, and was previously chairman of Fil Hispano Ceramics,
Inc.
When Dr. Macasaet founded Maxicare in
1987, the HMO industry was practically nonexistent. Today, it has evolved into
the leading HMO in the country, and has the widest network of providers with
over 1,000 partner hospitals and clinics, and over 56,000 affiliated physicians
nationwide.
Under his guidance and business acumen,
Maxicare has introduced such innovative products and services such as: the
Maxicare Multifunction Card, the only HMO membership card that also serves as a
lifestyle privilege card and EMV-enabled cash card; the EReady and MyMaxicare
Lite, the very first prepaid healthcards in the industry; and the 24/7
TeleConsult Service, allowing Maxicare members to contact a doctor anytime,
anywhere, without incurring deductions on their benefit limits.
Dr. Macasaet joins prestigious names
from different industries such as William Tiu-Lim, CEO of Mega Global Corp, and
Dr. Alfredo Bengzon, President and CEO of The Medical City, both of whom
previously won the award.
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