Havas Ortega responds to the call of digital transformation and
the innovation mindset – Jason Drilon to lead Build & Innovation team
As the
marketing landscape continues to change in the face of new trends and
technologies, digital transformation emerges as an essential response to this
change. The biggest companies in the country are shaping their acquisitions and
strategies to fit a digital, fully integrated future.
Havas
Ortega has stepped up to the plate by setting up its own Build & Innovation
team, headed by creative technologist Jason Drilon, whose career spans over a
decade and a half in providing innovative and creative solutions for some of
the largest brands in the world. Drilon’s body of work includes years in BBDO
Guerrero, JimenezBasic Advertising, Ogilvy and Mather, and Bates 141.
Drilon
previously worked at Havas Ortega between 2011 and 2015 as their Head of User
Experience + Technology and Creative Collaborator. He worked in an internal
unit, Collab, which integrated several disciplines, including design and
technology, to provide innovative and creative ideas for Havas’ brands. During
this time, he was instrumental in developing Havas Media APAC's HEARTbot (Havas
Engagement-Activated Response Technology Robot), a platform that can connect
social media behavior such as likes and hashtags to electronic switches that
can turn on lights or activate machines. The project sought to help brands
achieve more meaningful connections with their consumers, through engagement
and participation.
He was then
given the opportunity to work at The LEGO Group in Billund, Denmark, where he
stayed for two years as the Lead Content Strategist for LEGO City, LEGO
Minifigures, LEGO BOOST and LEGO House. He was in charge of UX design for
desktop and mobile, digital content strategies, ideation and production, and
digital project management on these brands, cementing his multi-disciplinary
expertise in technology, strategy, and creative solutions.
Drilon’s
homecoming to Havas Ortega marks the beginning of the agency’s next leap into
digital transformation. Heading the Build & Innovation team, he will help
provide innovative solutions that
leverage the latest technologies and trends in design, and build apps, platforms, and user experiences for Havas Ortega’s
clients.
“Innovation
is an oft-misused term in the industry that just wants to grasp at anything
new. My goal is to provide solutions and strategies that are truly innovative
in meaningful ways, which engage with consumers and their needs. I’m happy to
be working once more with Havas Ortega and seeing what I can contribute in this
digital era. My experience outside the country has certainly given me brand-new
perspectives, and I’d like to take this opportunity to give back,” Drilon said
of his appointment.
CEO Jos
Ortega looks forward to the work of the Build & Innovation team, advancing
his vision of the agency providing a truly integrated marketing and
communications solution for their clients. “Digital isn’t the future – it’s the
present. Through our Build & Innovation team, Havas Ortega will help more
brands achieve their business objectives with creative solutions tailored to
the digital era.”
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