Coke Studio returns with an
amazing line up of local and international artists
There are many things that
make us feel at home - laughing and spending quality time with our favorite
people, munching on our go-to comfort food along with a refreshing drink, or
even listening to a song that brings back precious memories.
When we return to where we
feel valued and accepted, when we’re reunited with the things and the people we
love, when we look gratefully at our past experiences both good and bad, and
when we remember the passions that inspire us, we come home.
These unique instances are
our own moments of homecoming. When we recall a special moment, the memory
comes with a tune that was playing in the background, a lyric that stood out, a
beat that fit the mood, and sometimes even a Coke in hand.
With the perfect jam playing
and a bottle of Coca-Cola, simple moments with our friends and family become
more fun, more memorable and more uplifting.
Music has always been weaved
in the history of Coca-Cola. In the Philippines, each generation remembers a
certain song they can relate to the brand, like “Tomorrow’s People” sung by
Lilet along with hundreds of teens all over the world, and “Sana” performed by
Nikki Gil as she hands over bottles of Coke with a smile while singing an
inspiring message.
Now, music and Coca-Cola
come together once more to give young music lovers and Original Pinoy Music
(OPM) artists a new home at Coke Studio Homecoming.
In line with the Company’s
thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for
music through Coke Studio PH in 2017. Coke Studio PH shed the spotlight back on
OPM and provided a platform for artists, both veteran and new, to showcase their
talents and collaborate.
This
year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns
to make them feel at home with the familiar sounds of OPM, giving them an
avenue to show their love and support for local music.
For its second season, Coke
Studio PH also further establishes itself as a hub of Pinoy talent, as it
introduces a stellar lineup of local and international Filipino artists across
various genres.
While the previous season
brought together veteran artists and budding musicians, Coke Studio Homecoming
calls Filipino artists who have shared their talents to the world to return to
their roots and bridges them with homegrown talents who have yet to stand on
the international stage.
Among the Season 2 artists
are funk-rock band IV of Spades, spoken word artist Juan Miguel Severo, rapper
Shanti Dope, hip-hop and R&B artist Quest, Filipina K-Pop sensation Kriesha
Chu, singer-songwriter Moira Dela Torre, Fil-Am acoustic/pop singer and YouTube
personality AJ Rafael, DJ Patty Tiu, alternative/indie band December Avenue,
22-year-old actor/singer Khalil Ramos, all-around performer Sam Concepcion,
multi-awarded singer KZ Tandingan, nine-piece Filipino folk-pop band
Ben&Ben, and a surprise artist!
Ben & Ben
December Avenue
IVOS JMS
Khalil Kriesha
Moira Patty
Quest SAM
Shanti AJ
Each episode of the season
will focus on the artists’ own stories of homecoming – whether to their
homeland, to a memory, or a person – a place or moment where they truly feel
they belong.
From this colorful mix of
talented Filipino singers and bands, Coke Studio Homecoming will feature
groundbreaking collaborations between artists, as well as unique renditions of
their songs, each a reflection of what coming home means to them.
“We received such an
overwhelming response during the first season of Coke Studio PH and this really
inspired us to work harder this second season and explore ways to take it
further. Last year, Coke Studio became a home for OPM and now we want to
continue and strengthen that legacy, making sure that the younger generation
and the new lineup of artists can feel that same sense of belonging,” said
Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
While uniting teens through
music, Coca-Cola takes it a step further by enabling them to do their part for
a greater cause. This year, Coca-Cola announced an industry-first goal to
collect and recycle the equivalent of every bottle or can it sells globally by
2030—a goal in line with the Company’s vision of a World Without Waste. This is
why during all Coke Studio events, Coca-Cola encourages teens to deposit their
PET bottles in designated recycling bins.
The Coke Studio TuneCycle, a stationary bicycle that also grinds PET
bottles, will also be a staple in Coke Studio events. These ground PET bottles
will later on be turned into eco-bricks.
Coca-Cola revealed its
exciting lineup of artists at the Coke Studio Homecoming Launch on September 1,
at the World Trade Center in Pasay City. During the event, memorable Coke
Ambassadors Lilet, Nikki Gil, and Abra performed a mash up of iconic Coca-Cola
songs, Tomorrow’s People and Sana.
Catch
all seven episodes of Coke Studio Homecoming, as well as its Christmas special,
every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the
official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups,
covers, and surprises in store so stay tuned and let the sounds of OPM call you
home!
Grateful to Coca-Cola Philippines for inviting me to this event.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500
brands in more than 200 countries. In addition to the company’s Coca-Cola
brands, our portfolio includes some of the world’s most valuable beverage
brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del
Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees,
Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports
drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
We’re constantly transforming our portfolio, from reducing sugar in our drinks
to bringing innovative new products to market. We’re also working to reduce our
environmental impact by replenishing water and promoting recycling. With our
bottling partners, we employ more than 700,000 people, bringing economic
opportunity to local communities worldwide. Learn more at Coca-Cola Journey at
www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and
LinkedIn.
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