For most people, waste
recycling and creating music are simply two things that are worlds apart. But
at the recent launch of Coke Studio Season 2 at the World Trade Center in
Manila, these two ideas shared one stage to raise awareness about a growing
plastic waste problem among the youth.
One of the highlights of the
event was a live demonstration of the TuneCycle, a makeshift recyclable PET
(polyethylene terephthalate) bottle grinder that is powered by a pedal
mechanism – similar to those found in bicycles. The TuneCycle also has
earphones for the user to listen to original Pilipino music (OPM) as they pedal
away.
 |
|
(From left) Coca-Cola ASEAN VP for Marketing Jose Luis Basauri,
Coca-Cola Philippines Director of Public Affairs Jonah de Lumen-Pernia, and
Vice President for Marketing Stephan Czypionka, try out the Coke Studio
TuneCycle - a stationary bicycle that shreds PET bottles and other plastics to
be used as ecobricks and pervious pavers.
|
This is part of the global
goal of The Coca-Cola Company of a World Without Waste. In January this year,
Coca-Cola announced an ambitious goal to collect and recycle the equivalent of every
bottle or can sold by year 2030. In the Philippines, one of the ways to reach
this goal is to bring back PET bottles home through Coke Studio.
“This is an interactive way
of making the public, particularly the youth, more involved in recycling. It
may be a small step, but it helps inculcate the act of recycling in their
lives. As we at Coca-Cola continue to find solutions to realize a World Without
Waste, every action, no matter how small, actually counts,” said Jonah de
Lumen-Pernia, Director for Public Affairs and Communications of Coca-Cola
Philippines.
As one of the avenues that
bring Coca-Cola closer to the youth, music is also being tapped to make
recycling more relevant to the younger market. As part of the Coke Studio
caravan, the TuneCycle aims to amplify how each recyclable PET bottle can have
another purpose after the consumption of its content. In the case of TuneCycle,
the shredded recyclable PET bottles will become part of eco-bricks that will
serve as pavers for a public school.
 |
|
The Coca-Cola leadership team
initiates action for the global World Without Waste mission with the Coke
Studio TuneCycle.
|
“Every action to breathe new
life into recyclables matters. Every action brings us closer to realizing the
vision of a World Without Waste. With the TuneCycle, we are able to inspire
more people to find ways for recyclable PET bottles to come home and breathe
second lives into them, instead of throwing them in dumpsites, or worst, ending
up in our oceans,” said de Lumen-Pernia.
Watch out for future Coke
Studio events and bring recyclable PET bottles to their home in Coca-Cola.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500
brands in more than 200 countries. In addition to the company’s Coca-Cola
brands, our portfolio includes some of the world’s most valuable beverage
brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del
Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees,
Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports
drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
We’re constantly transforming our portfolio, from reducing sugar in our drinks
to bringing innovative new products to market. We’re also working to reduce our
environmental impact by replenishing water and promoting recycling. With our
bottling partners, we employ more than 700,000 people, bringing economic
opportunity to local communities worldwide. Learn more at Coca-Cola Journey at
www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and
LinkedIn.
Comments
Post a Comment