SM Supermalls begins 100 Days of Happiness
Officially starts the Christmas countdown by creating a circle
of happiness among Filipinos
To kickstart the Christmas
countdown, SM Supermalls began its 100 Days of Happiness last September 16,
where they aim to create a circle of happiness with 76 participating malls,
shoppers, the marginalized communities of women, persons deprived of liberty,
artisans, cause-oriented organizations, and select local government units.
In photo: men and women of substance from the Quezon City LGU, SM Supermalls, Girl Scouts of the Philippines, Brownies Unlimited, Spark PH, and Down Syndrome Association of the Philippines
"We want to create a
circle of happiness in all our SM malls by featuring products of cause-oriented
programs which we will offer to our shoppers who, in turn, give them to friends
and family, and ultimately, benefit the communities that created these
products," said SM Supermalls President Steven T. Tan.
Through the campaign, SM
Supermalls encourages Filipinos to support the advocacies of individuals and
organizations that provide opportunities and create livelihood for their
communities. For this year, SM partnered with bag designer Zarah Juan, Spark
PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth
Artists of the Philippines, UNICEF, and the Quezon City LGU for its Vote to
Tote initiative, among others.
SM
Supermalls President Steven Tan giving his welcome remarks during the launch of
100 Days of Happiness
The launch event held at SM
North EDSA The Block was attended by SM Supermalls President Steven Tan and SVP
for Marketing Joaquin San Agustin; Quezon City Mayor Joy Belmonte, Vice Mayor
Gian Sotto, and select councilors of the city; Spark PH Founder Mica Teves; GSP
President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited
Marketing head Dustin Ngo.
 |
Quezon
City Mayor Joy Belmonte and Vice Mayor Gian Sotto advocate for the “Vote to
Tote” project during the Happiness Walk |
Equipping young girls to lead and build the future, one box of
brownies at a time
For this year’s 100 Days
campaign, SM Megamall, along with 9 other SM malls, is collaborating with
Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase
of a special GSP-themed box of brownies in-mall and via the SM Malls Online
App, one girl will be sponsored with a GSP membership for a year.
 |
Ladies
in Green: The Girl Scouts of the Philippines come together to celebrate Girl
Scouts Week 2022 at SM City North EDSA |
"We have a lot of young
girls across the country and they've had such difficult times during the
pandemic. Our membership dropped significantly. By buying a box, you can
sponsor a girl for one year and she can learn so many things like being
independent, loving her country more, and helping her community," said GSP
President Nina Lim-Yuson.
Recently, SM Supermalls
helped the GSP vaccinate all its 70,000 members nationwide. By providing them
with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure
that the GSP members have access to quality healthcare services.
SM shoppers can purchase a
box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls
Online App.
Giving marginalized women and persons deprived of liberty hope
for the future
Apart from the GSP
partnership, SM Supermalls also partnered with the local government of Quezon
City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell
upcycled tarpaulin handmade tote bags sewn by marginalized women and female
persons deprived of liberty.
"Christmas is all about
giving. We are very happy that this year, the communities of Quezon City are
included as beneficiaries in this program. And apart from helping the women in
our communities, we are also able to help the environment by upcycling 70 tons
of election tarpaulins that we've collected." said Mayor Belmonte.
 |
Designer
Zarah Juan, along with the local government of QC, Spark PH, and SM Supermalls
partner on the Vote to Tote program - an initiative fueled for, and by,
marginalized women and female persons deprived of liberty. |
Juan, the designer, was the
brainchild of the upcycling initiative. "During the elections, there were
tons of election campaign wastes. I wanted to do something and I thought I have
my platform– my designs. If my designs can actually solve this problem, then
it's worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark
PH. From there, we gathered all the help we can– from the Quezon City LGU who
will help us collect tarpaulins, the women communities that can help us create,
and SM Supermalls who can provide us the platform to distribute."
Members
of the Down Syndrome Association of the Philippines, Inc. and Girl Scouts of
the Philippines come together to spread the holiday cheer.
A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.
The proceeds of the upcycled
tote bags will be given to the women PDLs in Camp Karingal, and the
marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in
Quezon City. The tote bags will be sold in the following SM malls:
●
SM Aura Premier
●
SM Southmall
●
SM City Fairview
●
SM City North EDSA
●
SM Megamall
Helping a community of artists
And in the south of Metro
Manila, the SM Mall of Asia family will be partnering with the Association of
Foot and Mouth Artists in selling painted Christmas cards to the shoppers.
"All these and more
will start to unfold in the coming days as we continue spreading happiness
across all SM malls around the country. Let us not waste our next 100 days and
use it to make one another happy by giving. Today, let the countdown begin to a
hundred days of happiness!” Tan closed.
This is the second time SM
Supermalls has started a holiday countdown campaign. In 2021, the biggest mall
network in the Philippines showed the world more than a hundred ways of giving
through 100 Days of Caring. Underserved communities surrounding the 76 SM malls
were provided with their urgent needs through in-kind and monetary donations by
the malls, its various business units, and the employees.
For the list
of all partner institutions and their beneficiaries visit www.smsupermalls.com
and follow @smsupermalls on all social media accounts.
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