Experience the 26th Likha ng Central Luzon Trade Fair: A Showcase of Filipino Innovation and Sustainability

 

From October 16-20, 2024, the 26th Likha ng Central Luzon Trade Fair will take center stage at the Mega Trade Hall 2, SM Megamall, Mandaluyong City. With its theme, “Tatak Pinoy! Innovative and Sustainable Products,” this year’s event will bring together the best of Central Luzon’s micro, small, and medium enterprises (MSMEs), spotlighting sustainable innovations that showcase the region's entrepreneurial spirit.

 

A Premier Platform for Local Entrepreneurs

As one of the longest-running trade fairs in the Philippines, the Likha ng Central Luzon Trade Fair has become a trusted platform for promoting regional businesses. Organized by the Department of Trade and Industry Region 3 (DTI-R3) and Philexport-R3, with backing from the Regional Development Council and Central Luzon Growth Corridor Foundation Inc., this annual event helps MSMEs present their products to institutional buyers, distributors, and exporters.

 

The fair is more than just an exhibition—it's the culmination of extensive efforts to empower local businesses. Entrepreneurs receive support through training programs and product development activities aimed at honing their skills and improving product quality. The result is a collection of unique, high-caliber products that reflect the innovation and craftsmanship of Central Luzon.

 

Discover the Best of Central Luzon’s Provinces

This year, more than 140 MSMEs from the seven provinces of Central Luzon will take part in the event, each proudly representing their province through distinctive branding:

• Aurora – "Siempre Aurora"
• Bataan – "Galing Bataan"
• Bulacan – "Tatak Bulakenyo"
• Nueva Ecija – "Taas Noo Novo Ecijano"
• Pampanga – "Love Pampanga"
• Tarlac – "Natural Tarlac"
• Zambales – "Zambales Finest"

Visitors will have the opportunity to explore a wide range of locally-made products, including:

• Processed Foods
• Furniture and Home Furnishings
• Fashion Accessories, Bags, Filipiniana Attire, Footwear, and Jewelry
• Holiday Decor, Gifts, and Novelty Items
• Beverages
• Woodcraft and Handicrafts
• Organic and Cosmetic Products

Whether you’re looking for one-of-a-kind gifts or high-quality home furnishings, the Likha Trade Fair offers a fantastic selection of goods that embody the creativity and craftsmanship of Central Luzon.

 

Special Feature: Innovations in Product Development

This year’s trade fair will also feature a special exhibit showcasing the latest advancements in product development under the DTI’s Shared Service Facility (SSF) and OTOP Next Gen Program. This exhibit will highlight new and creative packaging and product designs, demonstrating how Central Luzon’s MSMEs are embracing innovation to meet the demands of modern consumers.

 

With these programs, MSMEs are provided with access to shared resources that allow them to improve their production capabilities and boost their competitiveness in both local and international markets. The special feature promises to be an exciting glimpse into the future of local entrepreneurship.

 

A Collaborative Effort Across the Region

The Likha ng Central Luzon Trade Fair wouldn’t be possible without the continued support of its many partners. Alongside DTI-R3 and Philexport-R3, the event is backed by the Regional Development Council, Central Luzon Growth Corridor Foundation Inc., the Philippine Information Agency, local government units, and various SME development councils.

 

Reasons You Should Attend

The 26th Likha ng Central Luzon Trade Fair is an exciting opportunity for anyone who wants to discover the best of Filipino craftsmanship and sustainable products. Whether you’re a buyer, entrepreneur, or consumer, this event is the perfect place to explore unique, high-quality items and support local businesses.

 

Save the date and join us at SM Megamall from October 16-20, 2024, to experience firsthand the innovation and talent that Central Luzon has to offer. Don’t miss out on this exceptional showcase of Filipino entrepreneurship!